This website’s focus is to optimize the existing system to increase product find-ability, improve user flows from product discovery to checkout, and minimize abandonment.
This responsive site consolidates the mobile experience from styling to information architecture. The goal with information architecture is and navigation systems is based on the way Gordmans customers want to shop and the language they use.
My Responsibilities
• Implementing user experience (UX)
• Implementing user interface (UI)
Tools
• Design – Adobe XD & Illustrator
